Standing e-scooters, what to expect: micro-mobility with micro effects?: Explorative research into the expected effects and policy implications of the introduction of e-scooters in the Dutch traffic system

(standing) E-scooters are a promising mode of transport; the vehicles are electrically powered, light, and fit in the dense urban landscape. However, little is known about the impact of these vehicles that can be expected when introduced in the Netherlands. In this paper, effect estimations of e-scooters on travel behaviour and society are made,...

Shared mobility for the first and last mile: Exploring the willingness to share

Over the past decade, the development of ICT and online platforms has provided the infrastructure for new ways of sharing on a scale never seen before which are causing a shift from ownership to access-based- consumption. This trend offers promising prospects for the case of mobility but the true magnitude of impact that the...

Being Johnny Loco: Development of a launch strategy for the Johnny Loco E-scooter

This graduation thesis is carried out for the company Johnny Loco. They started the brand Johnny Loco 5 years ago. The inspiration to start this brand came from the brand management strategy developed by Rijkenberg (1998). The brand Johnny Loco can be seen as a lifestyle brand that communicates a philosophy. Rijkenberg (1998) assumes that this...