Smart waste stream collection in an inner-city environment: An effectual approach

Challenged to innovate towards full circularity and sustainability, both the waste management and inner-city transport industry are drastically changing in the Netherlands. Being a waste management organization that operates in these markets, PreZero is looking for new waste collection solutions to facilitate the transition towards circularity....

Circular business model experimentation: Demystifying assumptions: Demystifying assumptions

Circular business model experiments may help firms transition towards a circular economy. Little is known about how the participants of experimentation – entrepreneurs, intrapreneurs, innovation managers – develop and test their assumptions during the experimentation process to achieve more circular outcomes. Using a design-science approach,...

Does BMI help business to succeed?

This study investigates if BMI helps business innovation to succeed. We analyzed 27 SME cases having differing combinations of Business Model Innovation (BMI), New Product Development (NPD) and effectuation methods. We also analyzed the drivers and market strategy of the SMEs. We found out that typical SME innovation success cases combine at...

Unlocking lean innovation at large: Analyzing the success factors of internal lean ventures within large enterprises

Today’s market environment is characterized by increasing competition. This competition forces incumbents to innovate if they want to sustain their competitive advantage. Large enterprises start to adopt methodologies pioneered within the startup world, like the lean startup methodology, the innovate. The adoption of this methodology has proven...

Product Innovation in Sustainability-Oriented New Ventures: A Process Perspective

Despite the recognition that new ventures are potential candidates of creating innovations necessary for sustainability, little is know on how they actually engage in this journey. Sustainability-oriented new ventures are confronted with high levels of uncertainty that stem from the liabilities of being new and small, as well as demonstrating...

Developing an effectuation experience through game design

Developing an effectuation experience through game design describes the process of developing an applied game which conveys the essence of effectuation to design students

Towards a 21st century ready curriculum

Entrepreneurship and entrepreneurship education is generally viewed upon as being important for economic growth in the 21st century. Teaching entrepreneurship however seems to need another approach than regular education to fulfill the professional and ever changing needs. In this perspective active learning and constructivism is generally seen...

Developing new products and services in entrepreneurial contexts

The use of causal and effectual logic in Enviu

Where causation is a set of behavioural principles aimed at controlling the agents future through prediction, effectuation focuses on achieving control without relying on predictions. This research explores how an organization can use a mix of causal and effectual principles, and what the drivers of such behaviour are. In doing this, a basis is...