Hooked: A design intervention establishing reflective fashion consumption

CONTEXT Today’s overconsumption of clothes harms the environment and the people involved in the production. Although (clothing) consumption plays an essential role in society and therefore could not be eliminated, an improvement could be made by: Preventing people from buying items they will not wear. Preventing the industry from producing...

Communicating Sustainable Shoes to Mainstream Consumers: The Impact of Advertisement Design on Buying Intention

Traditionally, marketing of sustainable products addresses green buyers, thus missing out on the mainstream consumers and volume necessary to cover the potentially higher cost of more sustainable materials. However, how to effectively communicate more sustainable products to mainstream consumers and to increase their buying intention is still...

A custom fit parametric bra based on 3D body scanning technologies

3D body scanning and 3D printing are promising techniques to innovate the fashion industry by making custom fit garments more feasible. Especially in the area of tight fit garments, for example lingerie, these techniques are applicable. This thesis describes the development of a custom fit bra using 3D body scanning technologies. While using 3D...

A size bigger: Location preferences of fashion retailers in the Netherlands

This study combines both interviews as well as quantitative data in order to reveal changing location preferences of fashion retailers in the Netherlands. The aim of this research project is to reveal fundamental changes in the location preferences of fashion retailers in the period 2006-2014, and to understand what kind of implications this...

On- and offline retail channel integration strategy for Scotch & Soda B.V.

To date, the 120 official Scotch & Soda stores deliver a more engaging brand experience to the customer than the website. From the interior design to the trained store staff (supported by the Scotch Academy), customers can participate in and are exposed to an experience that is not currently being realized through the online channel. The retail...

Textile in Architectuur

Moody Closet

This paper introduces Moody Closet, a mobile application for the management of a personal wardrobe with a personalized outfit recommender. To provide incentive for the users to add content and express their preferences, the system provides an easy and enjoyable interaction, which delivers new perspectives on their closets. In particular, we...

Vitality of networks, Fashion museum

p5 presentation work, production rapport and a reflection rapport. studio Rotterdam, Architecture & Public Realm, public buildings.

Red Wing Shoe Co.: A strategy to improve the product offer during the spring/summer season

Red Wing Shoes is a shoe company that has been around since 1905. The company has been making work boot for over 100 years and are still in the USA one of the top brands in the industrial footwear industry. Over the years they expanded their business in hunting, hiking and lifestyle. In 2000 the heritage collection was introduced in the European...

“Style for Him” Personal Image Consultant

Personal image is highly emphasized in the modern society as it affects a person’s success in every aspect of life. Therefore, as one of the most important factors that create a person’s image, clothing becomes very important for modern people. For business men, clothing is even more important as they need a good professional personal image to...

Integrating the online and physical apparel shopping experience

The assignment was to study both the physical and the online shopping channel in order to design a concept integrating and thereby enhancing the physical and online shopping experience of Denim+ as a brand. The integrated solution must be intuitive in navigation and easy-to-use for the future customers of Denim+. Denim+ is a denim lifestyle...

Design a Comfortable Laptop Bag for Fashion-conscious Professionals

The graduation project has three phases. The first phase is aimed to conduct market analysis and comfortableness criteria exploration in order to establish design objective and design criteria. The design objective is “Design a stylish, protective and two-year durable laptop bag for the target life style segment, which is also comfortable to use...

Design of an unobtrusive customized luminaire for the fashion retail

Lighting is one of the most important inventions ever. It makes us see in the dark! These days it is also a key value add in spaces like retail. The right lighting in the right situation makes us buy more. Light nowadays is much more than the source itself. It is about the luminaires, the integration in architecture, matching level with shopping...

The Fashion Advisor: An information appliance for young male professionals

The Fashion Advisor is an information appliance that assists with shopping and improves the shopping experience of young male professionals. This is done by providing relevant fashion related information at appropriate moments during the decision making process, in addition to helping them to narrow down the selection of clothing items available...

Fashion wears Architecture

This is the brand-dedicated building. When the fashion brand desires to promote their brand image, architects realize it as a space. With many informations of the fashion brand, Givenchy, the architect makes a process of how to make the special, and attractive building of brand.

New Product Development for Blue Fish Bags

This is the final report of a graduation project at Delft University of Technology, faculty of Industrial Design Engineering. The project is executed in collaboration with the Dutch company Blue Fish Bags. The project was born through the ambition of Blue Fish Bags to develop a private label. Being a company that develops collections of bags...

Innovation characteristics of fashion focal companies related to the strategy towards implementation of sustainability in their supply network

The need to pay attention to social and environmental aspects in the supply network of companies is hardly discussed anymore. But how a good strategy and related activities can be selected and implemented is a question that remains. Strategies and activities found in practice seem to be based on ad hoc decisions and not systematic and rational...

Remanufactured fashions: A pathway to sustainability

There has been a significant increase in volume of new clothing sales over the last ten years; indeed it is the fastest growing waste in household waste stream, raising the potential for a similar increase in volume of textile waste dispose in landfill sites and the resultant harm to the environment. As volume of throwaway fashion increases and...