A design strategy for stakeholders in fuzzy front-end of sports innovation: An opportunity for Adidas Adizero footwear innovation

In this graduation thesis, the evolution of Adidas's product development process is explored, focusing on the introduction of a Adizero footwear Fuzzy Front-End aimed at enhancing brand credibility and user experience through agile, user-centric design methods. This stage, a crucial part of the development of Adidas Adizero Footwear, prioritizes...

An approach to explore new business concepts: A case study of Group Innovation of ABN AMRO

To stay relevant and beat the competition, corporate organisations must innovate disrtupively. Within the financial services industry, it proves hard to remain competitive and stay relevant in a rapidly changing environment. In response to this, Group Innovation was established as the innovation department of ABN AMRO to...

Measuring Strategic Design Performance: a KPI for the fuzzy front end

This thesis describes my Master graduation project in which I attempt to design a Key Performance Indicator (KPI) for Strategic Designers, to enable us to justify and explain our efforts in a quantitatively oriented context, such as a corporate setting.<br/>In the end, this project provides multiple novel perspectives to knowledge about...

Towards a more human digital workplace: From idea to user value within a technology company

Telework has tremendous potential benefits that can be the solution for problems as traffic jams, work-life conflict and even the environment. But there are still numerous obstacles that need to be overcome for telework to live up to its full potential. The proposed solution to overcome these problems is by developing more ‘human’ solutions,...

Establishing relationship between value proposition and concept validation

Fuzzy front-end innovation (FFEI) is the most challenging and unmanageable stage of new product development. This is due to the uncertain and dynamic nature of product, market and consumer knowledge related to innovation. Value proposition creation (VPC) process is a part of FFEI. The scope of the research of this thesis is from VPC kick-off...

(B)ending the Linearity in the Corporate Front-end of Innovation

The innovation process can be divided into three phases: fuzzy front-end (FFE) or frontend of innovation, new product development (NPD) and commercialization (Koen et al., 2002). During the front-end the product is being defined and the boundaries of the development project are set. Whereas a product innovating company needs to be proficient in...

Design for end of life: A design methodology for the early stages of an innovation process

The first phases of the engineering design process, such as the problem definition, the information gathering and the idea generation phase, are commonly considered as important steps in product development, since the cost of a product is assumed to be largely determined within these design steps. Besides limiting the product costs, designers...

Design for Sustainability in the Fuzzy Front End

Design for Sustainability has traditionally focused strongly on green fulfilment of a given function, i.e. the process after a design brief has been formulated. The part of the New Product Development process that comes before the formulation of the design brief, is usually referred to as the Fuzzy Front End. Here, the function is determined...