Establishing relationship between value proposition and concept validation

Fuzzy front-end innovation (FFEI) is the most challenging and unmanageable stage of new product development. This is due to the uncertain and dynamic nature of product, market and consumer knowledge related to innovation. Value proposition creation (VPC) process is a part of FFEI. The scope of the research of this thesis is from VPC kick-off...

Structuring the fuzzy front end of new product development