Contending stigma in product design: Using insights from social psychology as a stepping stone for design strategies

Assistive, protective or medical products that are visibly worn or used in proximity to the human body can have an emotional impact on their users and bystanders. In his design effort it is important for a designer to be mindful of the potential stigma a product might elicit. The identity threat model of Major (2005) is used as a stepping-stone...