Congruency of Information Rather Than Body Ownership Enhances Motor Performance in Highly Embodied Virtual Reality

In immersive virtual reality, the own body is often visually represented by an avatar. This may induce a feeling of body ownership over the virtual limbs. Importantly, body ownership and the motor system share neural correlates. Yet, evidence on the functionality of this neuroanatomical coupling is still inconclusive. Findings from previous...

Measuring, modelling and minimizing perceived motion incongruence: for vehicle motion simulation

Humans always wanted to go faster and higher than their own legs could carry them, leading them to invent numerous types of vehicles to move fast over land, water and air. As training how to handle such vehicles and testing new developments can be dangerous and costly, vehicle motion simulators were invented. <br/>Motion-based simulators in...

Optimizing an Optimization-Based MCA using Perceived Motion Incongruence Models

In this paper the potential of Motion Incongruence Rating (MIR) models for the optimization of Motion Cueing Algorithms (MCAs) is investigated. In a human-in-the-loop simulator experiment, two optimization-based MCAs are compared for a roundabout scenario simulated on a medium-stroke hexapod simulator. The first MCA uses standard cueing error...

Exploring the effectiveness of foreign brand communication: Consumer culture ad imagery and brand schema incongruity

Drawing from international branding literature and schema incongruity research, the present study (a) assesses foreign brand communication effectiveness by juxtaposing three alternative advertising approaches based on local, foreign and global consumer culture imagery, and (b) investigates the mechanism underlying consumers' responses to...

Surprise and humor in product design: Designing sensory metaphors in multiple modalities

When information from two or more sensory modalities conflicts, this can evoke a surprise reaction as well as feelings of amusement, interest, confusion or disappointment. In concurrence to joke theory, we argue that people appreciate and enjoy appropriate incongruities that can be related back to the product, whereas they are confused by and...

Beyond surprise: A longitudinal study on the experience of visual-tactual incongruities in products

When people encounter products with visual-tactual incongruities, they are likely to be surprised because the product feels different than expected. In this paper, we investigate (1) the relationship between surprise and the overall liking of the products, (2) the emotions associated with surprise, and (3) the long-term effects of surprise. We...

Should Mary smell like biscuit? Investigation scents in product design

In attempt to influence how a product is experienced, designers can manipulate all aspects of a product, including odor. The effect odor has on a consumer’s experience of the product is still not yet understood. Two experiments were conducted in order to shed more light on the influence odor has on consumers. In Experiment 1, differences in...