Understanding Business Model Innovation Pattern of Small and Medium Enterprises: Analyzing the Changes in Business Model and Operational Area in Response to Firm's External and Internal Factors- A Case Survey Research

The EU Innovation Union identified that innovations are needed to boost economic growth performance, where SMEs are considered vital for these goals. To achieve this, business model innovation (BMI) is identified as the new area to innovate and also source of future competitive advantage. Furthermore, business model changes as a form of...