Improving the Fuzzy Front End of innovation with the design of a data analytics tool

The goal in this report is to develop a proposal towards a data analytics tool that creates value for stakeholders within the fuzzy beginning of the innovation process. This fuzzy beginning is called the Fuzzy Front End. The tool is developed for the Lifestyle Audio division of Harman International, a multinational audio and infotainment...

Inspiring desirability at Atlantic Labs Startups

This thesis considers three startups at Atlantic Labs (a Berlin based venture capital firm) that are each bringing an innovation to the market. Mimi aims to make the hearing aid market more accessible by bringing hearing technology to your smartphone, Medigo wants to globalize the healthcare market by providing you with the opportunity to book...

Redesigning SodaProducties’ Innovation Process Through Improving their Volunteering Service

This Master thesis presents the inquiry of a strategic product designer in the innovation process of a societal oriented company: SodaProducties. Commonly, graduating students from the faculty of Industrial Design Engineering are found in the high-tech industry. In contrast to developing complex technological products, this agency for societal...

Making Service Innovations Work: Increasing the effectiveness of service design consultancies in the implementation of a project

In this thesis the subject of service implementation is investigated. From the research findings a framework is constructed which serves as the basis of a toolbox. The thesis fulfills an assignment that was posted by service design agency Ideate from Amersfoort who wanted to become more effective in the implementation of newly developed services...

Measuring the unmeasured: An exploratory study of customer co-creation

A shift is happening across industries, the traditional firm-centric, product-centric, service-centric meaning of value and the process of value creation paradigm is being challenged by personalized consumer experiences paradigm. Customer co-creation, as the up-and-coming paradigm might provide an answer for the posed challenges of today’s world...

Best Practices for a Responsible Innovation Process: Application to a Car Manufacturer

Responsible Innovation seems to undoubtedly becoming an inexorable and necessary trend. That is, society calls for a higher embedding of values and ethics within the innovation process, especially with regards to sustainability. However, so far practical application of Responsible Innovation frameworks remains mostly at policy or academic level,...

Looping Forward: Towards more Proactive Service Design

Within the Customer management department of Vodafone the Service Design & Implementation managers are responsible for initiating, designing and implementing new services for the customer service. At the moment the service ideas that are implemented by the SD&I managers most of the times originate from other departments or from other Vodafone...

Developing innovation systems in the e-health domain: Implementing Europe's Digital Agenda

European Digital Agendas are launched every 2-5 years by the European Commission. They focus on the economic and social benefits that ICTs will bring Europe. In the Netherlands, national and local governments are working on the implementation of 2015.eu’s agenda (2010-2015). As it is difficult to satisfy all stakeholders, the implementation...