How can scarcity be used to prolong the process of hedonic adaptation?

Consumer happiness is one of the things every company wants to create. They want people to be happy with their products and services since that leads to a positive association with the brand. After buying products or services people are “happy” about their new possession, it gives them an added value. This increase in happiness will not last...

The Ideal Electric Bicycle for Commuters

This thesis represents a graduation project that was done for the early stage startup: Spaac. The alternative title is: A Design Intervention to Stimulate E-Bike Acceptance. A bicycle was designed to appeal to young commuters that currently do not ride e-bikes because of the social stigma. The Cultural Strategy of Douglas Holt was used to come...