Searched for: subject%3A%22marketing%22
(1 - 6 of 6)
document
De Vries, Laurens (author), Sanchez Jimenez, I.J. (author)
Existing indicators of electricity system adequacy need to be supplemented with economic performance indicators. As power systems are decarbonized, energy storage technologies are being developed and demand is becoming more flexible. Reliability standards need to reflect the price elasticity of these sources of flexibility. During scarcity...
journal article 2022
document
De Vries, Laurens (author), Verzijlbergh, R.A. (author)
We present a systematic review of the challenges to the regulation of electricity markets that are posed by the integration of variable renewable energy sources. System integration is the key to developing the required flexibility, because flexibility options exist at all system levels and within the competitive as well as in the regulated ...
journal article 2018
document
Lammers, Imke (author), Hoppe, T. (author)
Due to the liberalisation of the European Union's (EU) electricity sector, stakeholders' roles and responsibilities in local energy planning and implementation are not well-defined in legislation anymore. To investigate what local energy planning and implementation processes look like in the post-liberalisation era we conduct a systematic...
review 2018
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Scholten, D.J. (author), Kunneke, R.W. (author)
Energy infrastructures are increasingly perceived as complex, adaptive socio-technical systems. Their design has not kept up; it is still fragmented between an engineering and economic dimension. While economists focus on a market design that addresses potential market failures and imperfections, opportunistic behavior, and social objectives,...
journal article 2016
document
Visser, M.C. (author), Gattol, V. (author), Van der Helm, R. (author)
Traditionally, marketing of sustainable products addresses green buyers, thus missing out on the mainstream consumers and volume necessary to cover the potentially higher cost of more sustainable materials. However, how to effectively communicate more sustainable products to mainstream consumers and to increase their buying intention is still...
journal article 2015
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Wever, R. (author), Vogtländer, J. (author)
The classical sustainability perspective on packaging is to reduce the environmental impact or eco burden of the packaging, using life cycle assessment to evaluate different design alternatives. Simultaneously, the classical marketing perspective on packaging is to generate value through differentiation, for instance, by providing additional...
journal article 2012
Searched for: subject%3A%22marketing%22
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