Creating a market fit for the Megadyne portfolio in Johnson & Johnson’s Dutch medical context

This project was performed for the Dutch department of Johnson & Johnson Medical Bv. In order to complete their energy portfolio, Johnson & Johnson acquired Megadyne, a producer of electrosurgical devices. These devices are a new addition to the Johnson & Johnson portfolio, however already available on the Dutch market. The challenge...

Connecting the Machine-building Industry: Stimulating the adoption of Industrial Adhesives and tapes

This graduation assignment comprises the challenge of development of a market growth strategy for the Industrial Adhesives and TapeDivision (‘IATD’) of 3M Benelux to gain corporate growth in the B2B market segment of the Dutch Machine-building Industry. 3M IATD is one of the five key players in the Business to Business (B2B) Industry for...

Strategic Advice for Van Raalte Displays: Entering the German pavement sign market

This master thesis was executed on behalf of Van Raalte Displays, a manufacturer of signage products, such as pavement signs and LED-displays. This research investigated how Van Raalte Displays should introduce the VR StoreStopper PRO on the German market in an effective and efficient way. At the moment this company is busy with developing the...