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de Jongh, Ruben (author) is a conversational commerce company specialised in offering solutions in CPaas (Communication Platforms as a service). One of the industries to which they point their ‘software as a service’ is music event ticketing. With their General Admission (GA) Ticketing product, CM provides event organizers with a platform to set-up their ticket...
master thesis 2024
Mossman, Philip (author)
This master thesis was executed in collaboration with marketing agency Maak. Maak expressed an interest in offering services to independent music artists. The objective of this thesis is to show stakeholders how value can be reinterpreted and distributed to balance value streams in the music industry. This goal is achieved by developing a...
master thesis 2021