Decision-Making in Early Internationalization: A Structured Expert Judgement Approach

The aim of this chapter is to show how a structured approach to elicit expert judgement (SEJ) can guide the practice of early internationalization. We applied SEJ to forecast some critical issues upon which an innovative start-up wished to base their decision of whether to expand their initial operations in Poland and Czech Republic to Brazil...

Brand Development in technical start-ups: Developing a brand identity tool for technical start-ups based on theoretical insights and practical experience of the Magic Mitad case

This integrated master thesis presents the outcomes of a conducted research to obtain a double master degree of the masters Strategic Product Design and Science Communication. This research focused on brand development in technical start-ups before product launch. Both a practical and a theoretical study has been conducted, which resulted in a...

Design for Impact: Creating products that matter through integrating vision- and learning-driven design

Design for Impact is a design framework that aims to enhance the chance on adoption of innovative products, services and systems in general and of Peerby Go in particular. It helps designers that work at high-technology startups to turn long term visions into reality at the shortest possible notice, with the minimum of means. This goal is...

Product Innovation in Sustainability-Oriented New Ventures: A Process Perspective

Despite the recognition that new ventures are potential candidates of creating innovations necessary for sustainability, little is know on how they actually engage in this journey. Sustainability-oriented new ventures are confronted with high levels of uncertainty that stem from the liabilities of being new and small, as well as demonstrating...

Exploring the Different Patterns of Entrepreneurial Exit: The Causes and Consequences

Since the phenomena of entrepreneurship became popular among scholars and politicians, it seems that it is addressed as "golden formula" for economic growth, regional development and personal wellbeing. Success is motivating and for any reason, maybe because of the Angelo-American dominance in this field, failure is not an option. From...

Sensemaking rituals: Developing a business vision for a new venture

The aim of this master thesis was to start a new venture in the shaving industry. It was concluded that the new venture creation process consists of three main phases; (1) exploration, (2) realisation, and (3) exploitation. The focus of this graduation project is on the first phase. The exploration phase is all about creating a vision for the...