The effect of (un)pleasant sounds on the visual and overall pleasantness of products

A product is a nnulti-sensory object and eacli sensory property can contribute to the product experience. In this study we investigated the effect of sound (pleasant, unpleasant, original, and no sound) on the perceived pleasantness of products (i.e., visual pleasantness and overall pleasantness). Results indicate that ratings for visual and...