Searched for: subject:"packaging%5C+design"
(1 - 12 of 12)
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Ornée, Maarten (author)
The Rollor X is cardboard package that is specially designed for suits to be transported crease free. When ordering a suit online, a customer deserves to receive its suit in the best condition as possible. This is were the Rollor X comes in. Just as a standard cardboard package it is completely foldable and is made out of a single sheet of...
master thesis 2017
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Huskens, Cheron (author)
The graduation project, “East vs. West: Influence of Visual Cues of Packaging on Perceived Product Quality of Mayonnaise”, focuses on food product packaging, how they may be perceived differently across cultures and how they can be tailored to better suit specific cultures if necessary. The project looks into what aspects of food packaging makes...
master thesis 2017
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de Koeijer, Bjorn (author), Wever, R. (author), Henseler, Jörg (author)
Recent years have shown a shift in the focus of sustainable development from eco-efficiency (minimizing negative impacts) towards eco-effectiveness (optimizing positive impacts). Currently, a focus on circular models can be identified; Cradle to Cradle and circular economy are main examples of such models. However, the current number and...
journal article 2017
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Johnson, M.K.P. (author)
While consumers like the idea of sustainability, they do not always opt for “green” products and packages. This is partially due to the lack of access to these alternatives either due to high pricing or unavailability in stores. In addition consumers do not believe green claims in advertisements and on packages due to companies greenwashing...
master thesis 2016
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Spoelder, L.E. (author)
The term challenger brand shows up more and more in the marketing world. These are brands that are not the number one in their category and try to gain market share by acting on a certain challenge. This challenge is embodied by breaking the conventions of the category they are in. The lack of resources that challenger brands characterize makes...
master thesis 2015
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Echeverri Velez, M.F. (author)
Groene Loo BV was founded in 2006 in partnership with Perfotec. The latter company supplies to Groene Loo BV a Respiration Control Packaging (RCP) technology. The technology make use of nanopores to improve the living conditions of perishable products in a natural way. The RCP controls the amount of oxygen the perishable product has available...
master thesis 2015
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Plat, A. (author)
Packaging design is one of the most important influences on shopping behaviour in competitive retail environments, especially in Fast Moving Consumer Goods. The package is often referred to as ‘the silent salesman’. Brand managers need to know how their package performs to identify if a package (re)design is going to improve sales or is a...
master thesis 2014
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Van Wulfften Palthe, F.Q.H. (author)
This thesis is about the influence of culture in packaging design in Brazil, Russia, India, China, South Africa (BRICS) and the United Kingdom. Previous research showed that culture influences communication styles. In addition, research by van den Berg-Weitzel (1999) showed that the communicative value of packaging design is likewise influenced...
master thesis 2013
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Harms, J.M. (author)
Despite the fact that customers name the scent of a perfume as the number one reason for buying it, it is often very difficult for them to find a perfume they really like. Humans are poorly capable to verbally communicate scent characteristics. On top of that the perfume market is extremely large and dynamic and the offering in stores is simply...
master thesis 2010
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Wever, R. (author)
So far, the sustainability focus on packaging has been strongly on resource conservation and material recycling. However, as this thesis demonstrates based on LCA studies, for typical cases of packed consumer durables, the transportation of the packed product has a higher environmental impact than the packaging material used. Analysis of a...
doctoral thesis 2009
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Wever, R. (author), Boks, C. (author), Stevels, A. (author)
Two major changes are currently taking place in the world of Consumer Electronics. They are, first, the relocation of production to low-wage countries, in particularly China. This results in longer distribution distances, which lead to a higher relative importance of this phase in the entire life cycle. To make this phase as efficient as...
conference paper 2006
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Wever, R. (author), Gutter, N. (author), Silvester, S. (author)
Littering is a social and environmental problem. Numerous studies have been performed trying to understand littering behavior and to find ways to influence it successfully. Various litter-reduction strategies have been applied with changing success. These have either focused on directly influencing the attitudes of the litterer or on...
conference paper 2006
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