Searched for: subject:"perception"
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Wijntjes, M.W.A. (author), Xiao, Bei (author), Volcic, Robert (author)
Although product photos and movies are abundantly present in online shopping environments, little is known about how much of the real product experience they capture. While previous studies have shown that movies or interactive imagery give users the impression that these communication forms are more effective, there are no studies addressing...
journal article 2019