Searched for: subject:"perception"
(1 - 3 of 3)
Mugge, R. (author)
People use the appearance of products as a cue for evaluating functional attributes at purchase. This research provides an understanding of this form-function interdependency by investigating the effect of a business-like personality in product appearance on the perceived performance quality of the product. A business-like personality is...
journal article 2011
Blijlevens, J. (author), Creusen, M.E.H. (author), Schoormans, J.P.L. (author)
The appearance attributes of designed products noted in the literature often reflect what designers themselves perceive in a product design. This present research, however, provides knowledge on how consumers perceive product appearance by identifying appearance attributes that consumers use to distinguish the appearances of durable products....
journal article 2009
Ozcan-Vieira, E. (author)
Products are ubiquitous, so are the sounds emitted by products. Product sounds influence our reasoning, emotional state, purchase decisions, preference, and expectations regarding the product and the product's performance. Thus, auditory experience elicited by product sounds may not be just about the act of hearing or a sensory response to an...
doctoral thesis 2008