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Tripathi, Jayanshi (author), de Vries, Roelof A. J. (author), Lemke, M. (author)
Persuasion can be defined as an active attempt by a person to change the behavior and attitudes of others. The purposive attempt to influence one’s behavior can originate from different areas, and people who are able to do so are often referred to as influencers. Social media platforms such as Instagram or YouTube have become crucial platforms...
journal article 2022