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Query

  • (-) subject:"persuasive\ techniques"

Collection

  • Institutional Repository (1)

Document type

  • journal article (1)

Subject

  • YouTube influencers (1)
  • behavior change (1)
  • grounded theory (1)
  • interpretivism (1)
  • persuasion (1)
  • persuasive techniques (1)
  • qualitative research (1)
  • social media (1)

Author

  • Lemke (1)
  • Tripathi (1)
  • de Vries (1)

Date

2021 - 2023
(years)
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Format: 2023/09/26
Searched for: subject%3A%22persuasive%255C%2Btechniques%22
(1 - 1 of 1)
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The three-step persuasion model on YouTube
The three-step persuasion model on YouTube: A grounded theory study on persuasion in the protein supplements industry
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