Corporate real estate strategies and organizational culture

Purpose: The purpose of this paper is to investigate how strategic corporate real estate (CRE) management varies across different types of organizational culture. Additionally, the authors examine how a set of well-established strategies is categorized by CRE executives and investigate whether there have been any changes in priorities of...

What is served for breakfast?: Exploring new frontiers in corporate real estate strategies and organizational culture

The quote “Culture eats strategy for breakfast” was made famous by Mark Field, president at Ford, in 2006 and has, ever since, been a guiding principle in management practice of corporations operating across the globe. The general management profession has widely embraced culture as a key factor in strategy design. However, in corporate real...