Future museum shopping experience design for Museum Catharijneconvent

The overall museum experience consists of the visiting experience and shopping experience. Visiting experience is normally the focus of the museum, however, the shopping experience is often ignored. This leads to that the shopping experience is separate from the overall experience. This project cooperates with Museum Catharijneconvent and aims...

Adding scent to the IKEA shopping experience, a multi-sensory approach

IKEA Delft inspires visitors to renew their interior. Therefore four times a year a new seasonal theme is implemented using standard visual merchandising. However visitors were not sufficiently aware of the seasonal theme. A more comprehensive communication method was required. To achieve a more submerged experience, carefully selected scents...

NIKE RETAIL: A new consumer journey for future store experiences

The way people shop has changed significantly. We don’t visit stores exclusively to fulfil the need for a product: positive and engaging shopping experiences are one of the main reasons driving us into stores and keeping us browsing through displays and products. The store environments can influence the time spent in the store, number of...

Integrating the online and physical apparel shopping experience

The assignment was to study both the physical and the online shopping channel in order to design a concept integrating and thereby enhancing the physical and online shopping experience of Denim+ as a brand. The integrated solution must be intuitive in navigation and easy-to-use for the future customers of Denim+. Denim+ is a denim lifestyle...