Searched for: subject%3A%22strategic%255C+product%255C+design%22
(1 - 20 of 21)

Pages

List view
Grid view
document
Mathur, Tanai (author)
Be it for providing a positive customer experience, a holistic brand identity, or a way to combat stress and exertion, background music has been used by businesses for profit since the invention of the phonograph. (Thompson, 1995) Modern technology enables this to happen fast, and tailors it to the needs of the business. Kollekt.fm is an...
master thesis 2023
document
Bosch, Remco (author)
This graduation project concerns the prevention of bicycling head-injuries in the Netherlands, by overcoming the socio-cultural unwillingness and undesirability of non-sports oriented bicyclists to wear a helmet. Getting cyclists to wear bicycle helmets is a task that requires behavioral change as well as a shift in perception from society. The...
master thesis 2023
document
Bufler, Valentin (author)
This thesis set out to investigate how small to midsize industrial design practices address strategic challenges. For this a literature review was conducted, as well as complementary desk research and an interview study with design practitioners. Later on three small case studies helped set the direction of the project. The findings and insights...
master thesis 2023
document
Janssens, Jules (author)
This thesis presents the results of the research into and the development of an international growth strategy for Revolt, a B2B provider of a product-service system for EV charging. <br/><br/>Revolt provides charging points for electric vehicles through a subscription model. For a fixed monthly fee, customers receive a charge point, the...
master thesis 2023
document
Kurbanova, Jemal (author)
Nat King Cole once sang “the greatest thing you’ll ever learn is just to love and be loved in return” in the song “Nature Boy” written in 1947. Four years prior to its release, the psychologist Abraham Maslow published his book “A Theory of Human Motivation” in which the hierarchy of needs is explored (Clark, 2010). Above our physical needs and...
master thesis 2022
document
Hittema, Daan (author)
The growth of a supplier is restricted when buyers have unmet expectations and thus frustrating experiences during the dyadic (between two parties) interactions. Hence the establishment of buyer-supplier relationships is limited. The organisational challenges of a supplier have a negative impact on the conveyed service quality. Customer...
master thesis 2021
document
Mendoza Villaneda, Sandra (author)
Out of Office Workations is a Dutch startup that focuses on organizing and planning unique group experiences outside the usual work environment, called workations. This service provides a right balance between work and leisure inspired by the nomad lifestyle which combines their ability to work remotely dominated by an attractive location...
master thesis 2019
document
Krah, Sophie (author)
This thesis presents a circular innovation strategy for Miscanthus based packaging. In the wold, more and more plastic packaging is being used. A large part of the used plastics is single-use plastic packaging that is only used for a couple of minutes and then discarded. The discarded plastic packaging stays in the environment for hundreds of...
master thesis 2019
document
Spijkers, Peter (author)
Speech is the most natural and most comfortable method of communication for most people (Tadeusiewicz, 2010). So why not use speech for digital communications between company and customers? This graduation assignment aimed to examine this by questioning how voice technology could possibly enhance the dialogue between TUI and its customers. <br/>...
master thesis 2019
document
Khaw, Yee Jek (author)
DPDK, a creative digital agency was keen to look further into the development of a Digital Transformation Strategy (DTS) design service after a chance opportunity to work on such a project in 2017. Developing such a service further was deemed to have both strategic value and operational value for the agency. To support this intention, DPDK...
master thesis 2018
document
van Reeken, Dominy (author)
This thesis discusses the graduation project for KWF Kankerbestrijding. This is a large charity that raises funds for cancer research in The Netherlands. Fundraising is done via a lot of different channels, one of which is door-to-door collection in the collection week. The annual KWF collection week is held in the first week of September and...
master thesis 2018
document
Tsai, R.Y. (author)
The Chinese company BYD is the leading manufacturer of electrified cars in the world. However, without presence in Europe. BYD is a new brand in Europe without brand awareness. Before BYD can go to the European market, a strategy proposal is needed. That is where this graduation project comes to play. By analysing the internal and external...
master thesis 2017
document
Ramnath, A.V. (author)
In order for DHL Parcel to increase its market share in the growing C2x-market, a new Brand Strategy is developed, consisting out of a Repositioning of the brand, as a Creator-archetype in the Aspirational quadrant, a new Brand Identity and Big Idea, built on the combination of American and German culture and the potential contradiction of ...
master thesis 2017
document
Kazil, K. (author)
This project examines the current state of the art of using public participation in urban planning, resulting in a proposal for a new online participatory tool. Amongst other advantages, involving citizens in urban planning projects reduces the cost, time & risk of implementation, while the incorporation of ‘local knowledge’ in the decision...
master thesis 2017
document
Brinkers, B.M. (author)
Additive manufacturing (AM) is currently a highly discussed topic in the media. However, for the industry the impact of AM is far from clear. Based on previous projects and experience within the AM market, Berenschot identified opportunities in supporting organisations with AM related organisational and economic consulting services. A problem in...
master thesis 2016
document
Vishwanathan, G. (author)
The objective of this thesis is to find an approach on how strategic design professionals can utilize their design capabilities to help companies cope with these challenges. Building on the fact that companies are painstakingly developing new-to-the-world technological innovations brokering this newness to find other possible applications and...
master thesis 2016
document
Douma, A.C. (author)
This master thesis concerns the design of a market entry strategy for a hand-powered washing machine by startup HyperWash in the state of Gujarat, India. This product is to offer an affordable alternative to the backbreaking and lengthy current manual laundry practice of many low-income Gujarati housewives. By doing so it fills the gap that the...
master thesis 2014
document
Poelhekke, D. (author)
SimGas provides households in developing countries with clean and affordable energy and sanitation solutions that improve their lives and income positions. Their solution is domestic biogas plants. In March 2012, SimGas launched their first affordable, domestic biogas plant in Tanzania, by Joint Venture SimGas East Africa Ltd. Next on the agenda...
master thesis 2014
document
Van Dijk, J. (author)
Within horticulture, Priva is serving the top of the market with high quality, reliable, but also expensive solutions for process automation. Below this top of the pyramid, there is a big market that has a lot of potential. It is called the mid segment and requires cheaper and more basic solutions for automation. It has a lot of opportunities...
master thesis 2012
document
Geway, M.R.A. (author)
In this graduation project a new consultancy service has been developed for a company that traditionally offers educational services to their clients in the processing industry. By using Service Design methods such as the Service Blueprinting technique, insights were gained in current services and opportunities for new service design. In the...
master thesis 2012
Searched for: subject%3A%22strategic%255C+product%255C+design%22
(1 - 20 of 21)

Pages

List view
Grid view