Fulfilling Brand Aspirations with Sustainability - Bruynzeel Home Products

Introduction The central question in this report is: How can Bruynzeel successfully integrate sustainability in its business? Sustainability is generally getting more attention and Bruynzeel’s customers (DIY-chains and expert-dealers) sometimes take inventory of sustainable products or start other sustainable initiatives. Bruynzeel now wants to...

Designing a scorecard to create insight into partnerships between traditional energy companies and Dutch cities on the sustainable energy topic

This research focuses on collaborations between traditional energy companies and cities to increase the sustainability of cities and will be illustrated by the Vattenfall Sustainable Cities case. The environment of traditional energy companies like Vattenfall is changing. Renewable, distributed and more efficient energy generation technologies...

Empowering Consumers in the Circular Economy with blockchain-enabled storytelling

This thesis introduces the vision and implementation to involve and empower end-consumers in the circular economy. This thesis is the graduation project of Strategic product design master’s program, developed for Circularise, a B2B company who connects supply chain. It aims for an in-depth understanding of the users need and challenges in the...

Towards Circular Bicycle Development: Introducing a tool for progression towards a circular bicycle development process

Accell Group is the European market leader in e-bikes and the European number two player in bicycle parts and accessories. Well- known bicycle brands in their portfolio include Babboe, Batavus, Ghost, Haibike, Koga, Lapierre, Raleigh, Sparta and Winora. Since Accell has decided to give sustainability a higher priority, there is a need to...

A Sustainability Roadmap for Derako: The road to a circular future

Derako is a company specialized in designing and manufacturing wooden suspended ceilings, wall panels and façade panels. Derako faces the challenge of high production of waste, over 50% of their bought wood ends up as waste, additionally over 6500 kilograms of plastic waste is being produced. In their industry, Derako is not alone. The...

From garbage patch to Ocean Product: A strategy for value creation using ocean plastic, for The Ocean Cleanup

The Ocean Cleanup is an NGO founded in 2013, with the aim to rid the world’s oceans of plastic by 2040. Collecting this plastic however begs the question: ‘What to do with this waste after it has left the ocean?’To answer this question, first, it is important to look at the material. In my research, I defined the following tiers of ocean plastic...

Designing a sustainability strategy for BEAT Cycling Clubs Professional Team

Though cycling as a transportation method is widely seen as a sustainable method, professional cycling and racing are not. Though the first calls for sustainable action are made and the first efforts start to appear, not much has changed yet in the complex world of professional cycling.<br/>This report describes the design of a sustainability...