Brand & Product Strategy for deLight Interactive Solutions BV

The Branded New Product Design (BNPD) process is used to develop the brand and product strategy. The followed procedure is to (1) understand the business, (2) create an inspiring vision, (3) design the brand identity and (4) design new products accordingly. Understanding of the business has been obtained by the context analysis. The deLight...

Product Strategy Recommendations for an Efficient Light Manufacturer

This report is a summary of all the phases of the Graduation Project fulfilled by Pieter Romijn. The project was performed at the company Lemnis Lighting B.V., which is a sustainable lighting manufacturer based on LED technology. This Graduation Project is the final and individual project of the Msc Strategic Product Design at the faculty of...

Creating a sustainable brand and product strategy for Cau Tre, Saigon (Vietnam)

This MSc. thesis is about the creation of a sustainable brand and product strategy for Vietnamese food and tea processing company, Cau Tre. During an audit of 3 months internally, the author has analyzed the company structure, its NPD processes, mission and vision, long term goals and external brand context. This resulted in the creation of an...

Exploring the opportunities of the European air filtration market for 3M Filtrete

This thesis is a summary of all the results of the graduation project conducted at 3M Filtrete. 3M Filtrete, a brand by worldwide organization 3M, is specialized in producing electrostatic charged air filters. These filters are constantly charged (without external power source) and work as tiny magnets. This technology is mainly used in HVAC ...

Terra Cotta in Transition: Connecting the traditional terra cotta craft village Thanh Hà to potential markets

Thanh Hà is a traditional craft village in central Vietnam. For centuries the families in the village have been making terra cotta products from the local found clay. Traditionally Thanh Hà focused on making building materials for the houses of nearby H?i An, a city only two kilometers from Thanh Hà. For centuries the bricks, floor and roof...

A new product proposition for PostNL door-to-door print advertising

Clients of door-to-door print advertising are facing several trends that challenge their way of working. Due to the economic crisis clients have less money to spend on their marketing activities, which raises the need to spend their money more effectively. Also, consumers are becoming less sensitive to mass communication and are asking for...