Searched for: subject:"strategy"
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Bos, Z.C. (author)
Consumer happiness is one of the things every company wants to create. They want people to be happy with their products and services since that leads to a positive association with the brand. After buying products or services people are “happy” about their new possession, it gives them an added value. This increase in happiness will not last...
master thesis 2015
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Bos, G.A. (author)
This thesis represents a graduation project that was done for the early stage startup: Spaac. The alternative title is: A Design Intervention to Stimulate E-Bike Acceptance. A bicycle was designed to appeal to young commuters that currently do not ride e-bikes because of the social stigma. The Cultural Strategy of Douglas Holt was used to come...
master thesis 2013