Searched for: subject:"strategy"
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Wang, C.H. (author)
This graduation thesis is carried out for NoveFlex, a new startup who creates products that adapt an emerging mobile lifestyle of the contemporary world. One innovation “PeTje”, an outdoor recreational model, was assigned to be the thesis focus with an aim to identify the right customer groups in the Dutch market, and further propose strategic...
master thesis 2014
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Wang, H. (author)
This report presents a six-month project executed for Healthy Entrepreneurs (HE) in order to increase the trust in generic medicines supplied by HE, by means of the development of a qualitative packaging and an effective communication strategy. Initially an exploratory research about the context was conducted in order to understand the market...
master thesis 2013
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Wang, W. (author)
Evening Breeze is a Dutch company founded in 2008. What Evening Breeze provides is an innovative and sustainable alternative to traditional air conditioning products, focusing on specifically the sleeping context. The Evening Breeze products offer comfort cooling experience while ensures a tremendous amount of energy saving, to not only the...
master thesis 2013