Searched for: subject:"strategy"
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Buesink, Robert (author)
This graduation report was written by Robert Buesink in collaboration with Wonder Inc. and the Delft University of Technology. Wonder Inc. is a strategic design and innovation agency that was founded in 2008. For years they have been working on the creation of a Brand perception model. Wonder inc. believes that brands live in the mind of the...
master thesis 2018
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Hutter, Arne (author)
This report comprises a strategical design graduation assignment, drafted for the Strategic Product Design master at the Delft University of Technology. The project is commissioned by boardsport lifestyle brand Brunotti.<br/><br/><b>Project goal</b><br/>The many differences between Brunotti’s two product collections (boardsport hardware and...
master thesis 2018
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Roos, Luuk (author)
This project is initiated by Achtung! x Kraftwerk, having the goal to uncover the importance of branding in the upscaling process of start-ups. From the findings of this research, a new service proposition is designed that will help start-ups overcome their brand challenges by using the benefits of brand management.<br/>In the phase of...
master thesis 2018
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Butler, Delilah (author)
Companies often encounter the challenge of trying to define exactly what it is that they do, what service they offer and how. Studio Dumbar, a design agency specialising in visual identity design, offline and online, faces such a challenge with its “strategy” service, additionally wishing to make it more transferable and less exclusively linked...
master thesis 2017
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Ramnath, A.V. (author)
In order for DHL Parcel to increase its market share in the growing C2x-market, a new Brand Strategy is developed, consisting out of a Repositioning of the brand, as a Creator-archetype in the Aspirational quadrant, a new Brand Identity and Big Idea, built on the combination of American and German culture and the potential contradiction of ...
master thesis 2017
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Sobotie, T.O. (author)
A strategic tool for the LEYP brand was developed and two concepts were developed using the strategic tool.
master thesis 2013
Searched for: subject:"strategy"
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