Embrace the Elements: A Brand-Consistency and Product-Innovation Strategy for Boardsport Lifestyle Brand Brunotti

This report comprises a strategical design graduation assignment, drafted for the Strategic Product Design master at the Delft University of Technology. The project is commissioned by boardsport lifestyle brand Brunotti.<br/><br/><b>Project goal</b><br/>The many differences between Brunotti’s two product collections (boardsport hardware and...