Searched for: subject:"strategy"
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De Vries, E.J.J. (author)
Jumbo Supermarkten is the second largest Dutch supermarket chain. Currently their product assortment is merely dependent on store size. However, in the future Jumbo would like to differentiate on local wishes and needs. In this graduation project is analyzed what the possibilities and restraints are of determining the assortment by a store’s...
master thesis 2013