Harbour in Transition: A landscape design for a harbour beyond oil

Thesis in which a spatial strategy is proposed to structure the transition of the harbour of Rotterdam as an oil harbour to a harbour beyond oil.

On- and offline retail channel integration strategy for Scotch & Soda B.V.

To date, the 120 official Scotch & Soda stores deliver a more engaging brand experience to the customer than the website. From the interior design to the trained store staff (supported by the Scotch Academy), customers can participate in and are exposed to an experience that is not currently being realized through the online channel. The retail...

A predictive sourcing model for multi Export Credit Agency financed large industrial projects

CB&I is experiencing an issue in a new project to be executed in Russia, named NKNK. Despite the rich experience CB&I has with projects, there is a continuous struggle with the sourcing process in projects which it involves financing by multiple export credit agencies. The issue at stake is, CB&I does not know beforehand in which countries it is...

Start-up growth strategy: A case study of Ecobloom

This master thesis is written for the master program Strategic Product Design in collaboration with Ecobloom and its members. The main objective was to create a holistic and strategic framework for start-ups to rapidly scale-up, while utilizing Ecobloom as a case study for implementation and evaluation.<br/><br/>Ecobloom is a start-up that...

Implementation strategy of a data enabled service design process at Ford

This report describes the development of an implementation strategy for using data in the design process of a design team at the RIC of Ford in Aachen. The implementation strategy consists of a card set and a poster to show contemporary developments in using data in the design process, a service concept, a practical tool kit to start using the...

How to "make it pop", Introducing a tool to receive more effective client feedback on strategy and design in a creative agency

Imagine you show something that you made to a client, and all they give you is the following feedback:<br/><br/>“Just make it pop!” <br/><br/>So.. what do you do with this? Nobody really knows.. and it may surprise you, but this is not a made-up example. This is existing feedback from real clients.<br/><br/>The main focus of this project,...

Land subsidence related damage to residential real estate and cost-effective adaptation strategies: From sinking to solutions: a methodological approach to assess the cost-effectiveness of adaptation strategies to counteract land subsidence related damage to residential real estate

Land subsidence poses significant damage risks to residential real estate, including pile rot, differential settlements, pluvial flood risk, and dewatering risk amounting tens of thousands of euros. In the Netherlands, the number of affected houses has surpassed one million and is estimated to reach two million, accounting for a quarter of all...