Accelerating twin transitions through a liminal strategy: A research with Barco to facilitate customer centric sustainability

The research on “Accelerating twin transitions through a liminal strategy”, with Barco explores the topic of customer centric sustainability. It addresses the problem of “How might we span the distance between representatives of Barco and the end customers (in the context of sustainability)?“. The proposed solution is a liminal strategy ...

Commercialization Strategy for the Pharmaceutical Industry

This thesis report is aimed at analysing two phenomena, the first being - the major trends which are shaping the pharmaceutical industry currently. The industry is witnessing massive strategic shifts, routine upgrades to new drug technologies in a dynamic regulatory and market environment. The growth rate of the global pharmaceutical industry is...

Into The Open/Mobilizing Crowd Intelligence to Source Disruptive Innovations at Robert Bosch GmbH

The ‘Stats’ page on Kickstarter.com claims a total of $1,221,791,199 pledged to 65,673 successfully funded projects by 6,613,502 supporters as of today (July 18th, 2014). The tenets of web 2.0 and crowd-based innovation platforms are enabling ordinary but motivated user-innovators to create and own disruptive innovations. This is also pushing...