A technological innovation system framework to formulate niche introduction strategies for companies prior to large-scale diffusion

Pioneering companies of radically new technological innovations often suffer from a slow uptake of their innovations and struggle to find the right introduction strategy. This paper aims to conceptualize a Technological Innovation System framework that can be applied to formulate and study niche introduction strategies from a company perspective...

Framing the multifaceted nature of design thinking in addressing different innovation purposes

Scholars and practitioners acknowledge the role of design, and specifically design thinking, as a driver of innovation and change. Design thinking is gaining attention in the business community beyond the traditional product innovation realm and is increasingly promoted as an engine for the creation of novel user experiences, new businesses,...

Creating habit-forming digital products: Enhancing retention for online grocer Picnic

The aim of this thesis is to increase retention for Picnic by creating a habit-forming store. Currently, conversion rates are suboptimal. In areas where Picnic is active roughly half of all households downloads the app and registers. However, the conversion of this group to active customers is sub-optimal, meaning that not...

Lighthearted mountain experiences: A brand-driven innovation strategy for Ortovox

Ortovox, a mountain sports brand, existing for almost 40 years, is undergoing a rapid change. Through substantial growth, the organization has been pushed into a new position. The niche market was given up for a place among the leading brands in the outdoor industry. The new situation results in fundamentally different market requirements and...

Developing a conceptual model on strategies overcoming barriers for the introduction of radical innovations in niches

Radical innovation is widely acknowledged as important for companies aiming to contribute to sustainable development while maintaining and improving their competitive advantage. However, the diffusion and development process of radical innovations is described as uncertain and long-winded due to barriers raised within the socio-technical system....

Commoditization and IT Product Innovation Strategies from an IT Firm Perspective

Based on a survey (N = 248 business managers) this study confirms that different types of innovation in IT products have a direct positive impact on IT firms’ business performance. The commoditization level of IT markets acts as a moderator dampening this positive relationship. This implies that IT firms should take existing commoditization...

Exploring the barriers and strategies of the innovation phase: a case study in renewable energy technologies

More than ever, there is a growing importance of renewable energy technology (RET) as a part of the global energy source. With the increasing need of a cleaner energy and abundance incentives from the government, the evolution of innovating firms who are developing radical innovations related to RET products has been expanding, especially in the...

Embrace the Elements: A Brand-Consistency and Product-Innovation Strategy for Boardsport Lifestyle Brand Brunotti

This report comprises a strategical design graduation assignment, drafted for the Strategic Product Design master at the Delft University of Technology. The project is commissioned by boardsport lifestyle brand Brunotti.<br/><br/><b>Project goal</b><br/>The many differences between Brunotti’s two product collections (boardsport hardware and...

The TommyTwist: an innovation roadmap and design proposal for Tommy Hilfiger to integrate wearable technology in their product

Driving a significant part of the global economy, fashion represents one of the world’s leading industries. Currently, the fashion industry is radically reshaping by the forces of technology, globalisation and shifting consumer values. The top 3 words executives used to describe the fashion industry in 2016 were: uncertain, changing and...

The 'next generation' food delivery e-bike: A product and service strategy for Union

Union is one of the oldest Dutch bicycle manufacturers, and is connected to the large conglomerate Pon Holding. They offer simple but stylish bicycles with a focus on the urban area, for the consumer market. Recently they have linked their brand to the Food &amp; Beverages domain, and are keen to collaborate with businesses in this sector.The...

Data-Driven Innovation Scouting: Designing a collaborative platform for corporate venture capital

<br/>This thesis studies the strategic motivations for large firms to engage in partnerships with young ventures, and aims to design a service model for an intermediary that puts the needs of the large firm at the core. This project was commissioned by, and executed in collaboration with Venture IQ, an innovation scouting company founded in...

Strategy on Innovation Capabilities: A first step towards measuring transformation

In today’s turbulent economic and technological environment, it is difficult for large enterprises to survive. To do so, innovation is needed. Firms that have perfected the exploitation of their current portfolio now need to focus more on exploring new business opportunities.<br/><br/>Innovation Booster (IB) helps large enterprises to create new...

Company strategies for responsible research and innovation (RRI): A conceptual model

Responsible research and innovation (RRI) has become an important topic in the academic community and in policy circles, but it has not yet been systematically included in the innovation process of companies. We discuss how companies can integrate RRI into their corporate social responsibility (CSR) policies and business strategy. To this end...

Market strategies for offshore wind in Europe: A development and diffusion perspective

Offshore wind will contribute to the decarbonization of European power systems, but is currently costlier than many other generation technologies. We assess the adequacy of market strategies available to private actors developing offshore wind farms in Europe, by employing the development and diffusion pattern model. The model includes two...

Brand and product strategy for Alpine Hearing Protection - The 'next generation' earplug

This master thesis describes the development of a brand and product strategy for Alpine Hearing Protection. Alpine Hearing Protection has been active on the filtered generic earplug market for more than ten years with a wide range of hearing protection products for different target groups. Its main product focus is on umbrella shaped filtered...

A Strategic Case

This graduation project is performed at Kofferfabriek Gefken, a small company that designs, produces and sells tailormade cases. More or less starting from scratch, a thorough internal and external analysis was performed, as well as two constructive sessions with the management. A new mission statement was formulated, and by using SWOT...