Searched for: subject%3A%22sustainability%255C+perception%22
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document
Chen, Xi (author)
In pursuit of a more sustainable future, more and more firms are seeking alternative sustainable packaging and corresponding packaging communication strategies to signal its eco-friendliness and stimulate ecological consumer behaviour. Despite the majority of research focusing on the pre-purchase stage of the packaging life cycle, limited...
master thesis 2023
document
Wang, Runlang (author)
Under the topic of sustainable packaging, this research looks into the effects of material appearance (ecological vs. conventional), eco-label, and brand ethicality on consumers' perceived sustainability as well as the subsequent product quality evaluation and purchase intention. A 2 × 2 × 2 between-subject experiment was designed and conducted...
master thesis 2023