Polarization and acculturation in US Election 2016 outcomes – Can twitter analytics predict changes in voting preferences

Elections are among the most critical events in a national calendar. During elections, candidates increasingly use social media platforms to engage voters. Using the 2016 US presidential election as a case study, we looked at the use of Twitter by political campaigns and examined how the drivers of voter behaviour were reflected in Twitter....

The untold story of USA presidential elections in 2016 - Insights from twitter analytics

Elections are the most critical events for any nation and paves the path for future growth and prosperity of the economy. Due to its high impact, a lot of discussions take place among all stakeholders in social media. In this study, we attempt to examine the discussions surrounding USA Election, 2016 in Twitter. Further we highlight some of...