''Speaking: Part I - Speaking architecture / Part II - Speaking architecture / Part III - Speaking through form: Three-part graduation project in Architecture and Science Communication

This series – “Speaking – is part of a graduation project for a double degree in Architecture and Science Communication at the Delft University of Technology. The overall aim of this project was to design a form language that can be used in complex problem-solving processes in the field of science communication. The graduation project consists...

Risk communication for child vaccination

The National Immunisation Programme (NIP) provides Dutch children with vaccinations for twelve infectious diseases free of charge and on voluntary basis. During several years, the vaccination coverage in the Netherlands has declined (about 0.5 percent per year). It is important to have a high vaccination coverage in order to stop spreading...

The new interactive retail solution for Nike running: Communicating the characteristics of running footwear in Nike stores

CONTEXT The period of the ‘running-shoe-wearing-American tourist’ is no more. The old fashioned running shoes have entered a new era of high-tech fashionable performance items. The lighter materials, better fitting shapes and other new technologies allow reaching higher performances and a more comfortable fit. Today this is reflected by the...

Strategic advice on the in-store presentation of shaving and coffee accessories

Philips has determined that the sales of SENSEO accessories and shaving accessories are lagging because shoppers do not notice the products in stores. Furthermore shoppers are unaware of the added value of accessories. There are 4.5 million SENSEO machines and 4.5 million Philips shavers currently in use, which means that the potential target...