Increasing the user adoption of MyOrder

In 2008, Thomas Brinkman founded MyOrder as a solution for delayed services in catering. He developed a mobile application that allowed users to order products, without having to wait for a waiter. MyOrder gradually expanded and in 2014 more than 14.000 merchants were connected to its platform. On the user side however, the adoption rate was...

Capability Maturity Model of Corporate Social responsibility

The development of a CSR capability maturity model to assess an organization's CSR performance, based on the actions and expectations that are given by the ISO26000 guideline. The research includes a study to view CSR as an organizational innovation, which has been established theoretically and validated through interviews. The development of...