Reducing food waste from online grocery shopping: A digital intervention to help consumers buy less excessively

With more than half of all food waste taking place at home, a transition in our consumer behaviour is needed if we want a future with less waste. While supermarkets and food producers have strong incentives and have the tools to reduce waste on their side, consumers seem to be less concerned about wasting food. However, they are also caught in a...

Designing for climate adaptive behaviour change in IJsselmonde, Rotterdam: A research through design project to inform design for transitions

Our society is facing a major challenge: to combat climate change. This requires transformation into a society that does not emit greenhouse gasses. This is known. However, it is not known, how to realise this transformation. This is experienced by Gemeente Rotterdam, as they are responsible for realising the sustainable transformation of the...

Intrinsic transitions: A strategy for housing corporations to facilitate sustainability in neigbhorhoods

This graduation project investigates the stimulation of sustainable behaviour among residents from a housing corporation in Eindhoven, Wooninc., and proposes a program for grassroots infrastructure as a way to support sustainable transitions in neighborhoods.As a partner of the “Duurzaamheidspact Eindhoven” housing corporation Wooninc....

Guide to green: Developing a tool that provides insights into the use of message framing for pro-environmental consumer behaviour change

The goal of this thesis was to ‘develop a tool that offers insights in message framing for behaviour change to improve communication towards customers.’ By using an Design Based Research and Double Diamond approach constant iterations were made between theory and practice to develop a support tool that helps sustainable start-ups to design...