The aim of the project is to develop an installation, called Club Mojo, for the Mojo Backstage exhibition of Museum Prinsenhof Delft that would let visitors experience chills similar to one at a festival or concert. This aim is chosen to match the festival experience that is set with the exhibition, celebrating the 50th birthday of music promoter and festival produces Mojo Concert. A realistic and impressive design that matches the exhibition plan has the possibility to be included in the exhibition.

The development of the installation Club Mojo is done based on knowledge gained on the subject of ‘the experience of chills’. Researching the phenomena called aesthetic chills, which is the core aim of this project, showed the lack of a suitable tool for the graduate student to be able to design for chills.

To make it possible to design for aesthetic chills, a model is developed by the graduate student. This model is based on the reasoning of proven studies in different fields of knowledge. Additional, interviews and festival-context related literature are used to complete the model with realistic situations. The model is called the Aesthetic Chills Model and shows the relation between context and the intensity of the experience. The course of the model works towards a peak moment. The model is used to analyze inspiration and developing ideas for Club Mojo. The model focusses in this part of the process of creating a holistic design for an experience of a few minutes. Design challenges are included for the ideation to create a concept the matches the course of the experience intensity of the Aesthetic Chills Model.

A concept for Club Mojo is tested with a qualitative test. This test has a main focus on testing the experience of Club Mojo, including a sub-focus on validation of the Aesthetic Chills Model. The qualitative test showed the potential of the concept and the model, where after the final design of Club Mojo is presented. Based on the most recent changes in the exhibition the realization of the concept is presented. The final concept for Club Mojo showed to be a realistic, impressive and overwhelming design that raised the interest of both Museum Prinsenhof and Mojo Concerts.