This study investigates the factors that support or obstruct the use of steel grade S460 in the Dutch building industry. The research was limited to European hot-rolled sections and focused on buildings which have primarily a non-residential function. In order to identify these factors, a qualitative (exploratory) research study has been carried out. On the basis of an extensive literature review a semi-structured interview schedule was constructed to guide the interview process. Data was collected in a focus group interview with stock holders and during fourteen in-depth interviews with structural engineers, steel fabricators, contractors and a steel producer. Interviews were conducted face to face, and then transcribed. The results are invaluable in gaining an in-depth understanding of the perceptions held by stakeholders in the Dutch building industry, and which factors influence these perceptions.