In this paper, we hypothesize and test the ideas that (1) people’s subjectivity in relation to aircraft noise is shaped by the policy discourse, (2) this results in a limited number of frames towards aircraft noise, (3) the frames inform people how to think and feel about aircraft noise and (4) the distribution of the frames in the population is dependent on structural variables related to the individual. To reveal subjects’ frames of aircraft noise a latent class model is estimated based on survey data gathered among a sample of 250 residents living near Amsterdam Airport Schiphol, a major international airport in the Netherlands. In line with expectations, the results show that there are four evaluative frames of aircraft noise, three of which are strongly linked to the policy discourse. The frames are shown to legitimate different degrees of annoyance response. In turn, frame membership is influenced by two structural variables, namely aircraft noise exposure and noise sensitivity. The results indicate that in the explanation of subjective reaction to noise social factors operate discursively, while psychological factors operate within a traditional cause-and-effect model. The paper concludes with several policy implications.