The graduation project is conducted for Sigma Coatings, a brand owned by PPG Coatings, a multi-national coating manufacturer and supplier. Sigma Coatings is specialized in architectural coatings for the professional painting industry. The current professional paint market is a mature market. Paint suppliers are becoming less and less distinctive. The aim of Sigma Coatings is to maintain growth, or at least avoid reduction of turnover. By means of a new color mixing system (CMS), Sigma wants to discern itself clear and visible from competitors. For long-term preservation of revenues, it is important to increase brand loyalty from owners of selling points as well as of professional painters. To obtain growth in revenues, a better communication and improvement of the competitive advantages of Sigma must be ensured. With other words, extra value for professional painters and owners/ staff of selling points must be created, which can be obtained by means of a new CMS. By means of qualitative research an overview of innovation possibilities for the color mixing system is provided.