Fashion is technological, since the first clothing worn by early humans, the garments have been developed radically to become efficient and comfortable (quick dry, highly warm, extremely light) to match weatherability.
Up until the last decade, fiber technology and materials science was limited to specialists. Since then, textile and clothing brands decided to invest in research and development. The lower costs of cutting-edge technology made it possible for independent designers as well as medium and larger companies to create concepts using innovative products. Additionally, there is a new consumer profile opting for environmentally responsible products that reflect their digital lifestyle.
The Try It Out contribution - sited in the Andermatt, a village in the Swiss Alps - proposes a facility for the development of prototyping and testing of the textile
performance.
Material research becomes increasingly paramount, as material innovation is one of the main drivers for the fashion industry to tackle environmental challenges. Improving the lifespan of fabrics (duration), creating better-performing garments (higher value), and revolutionizing production processes (production), will change how fashion is consumed (consumption).

This contribution is part of Fashion House, a collective project on the spatial implications of a decentralized and more tightly regulated fashion industry across Europe that reimagines the function and design for a fashion house.