Creating pleasurable products requires understanding of the influence of sensory product properties on affective user experience and symbolic meaning of products. This paper gives an overview of a series of studies, in which we investigated the impact of sensory product properties (color, material, sound, smell, and taste) on affective user experiences (pleasure, annoyance, satisfaction, and surprise) and symbolic meanings of products (freshness, warmth, and noisiness). The results demonstrate that the pleasantness of a product could not always be predicted on the basis of the pleasantness of its sensory properties. The findings also suggest that sensory product properties might be linked to symbolic properties through metaphorical meaning of sensory adjectives.