In July 2013, TU Delft alumnus Jan van Kranendonk and his business partner Thomas de Leeuw decided to discontinue their start-up company Sunuru. The reason was that customers were not interested in their ingenious solar project. Van Kranendonk spoke about his failure during the Failcon event in Amsterdam, which is modelled after similar events in Silicon Valley. ‘Having your own company looks good on your CV.’