Through the theme of the "Festive City" the project aims to explore the qualities of the architecture of the city and offer new insights into what it could be. More specifically it looks at:

- How can the architecture of the city encourage social interactions of different scale and forms?
- How can it be enriched by gaining a theatrical character?
- How can it contribute in creating a collective memory and identity for its citizens?

The resulting proposal is a new kind of cultural institution, one that strives to respond to the complexity of the city and explore the aforementioned questions.