Poetic experiences seem ineffable and rare, but they occur more often than one would assume. Think of gazing at the stars and feeling incredibly small. The joy that stepping in fresh snow brings and makes you appreciating being part of nature. Or standing on top of a mountain and admiring the view, being in awe. See? It is not necessary to be a poet in order to have the same sort of experience as one; neither is reading a poem a prerequisite for poetic experiences of the everyday. This graduation project was a research project to make a first exploration into the possible applications of poetic experiences in product design. Interviews and generative sessions provided examples of moments that are poetic. Analysis through the Grounded Theory approach culminated into a framework that explains what people go through during poetic experiences and what influences them. One of the conclusions of the research is that people have poetic experiences without knowing why they are poetic. There is potential in the field of design to cultivate this awareness in users and improving their wellbeing.