R

R.

info

Please Note

<p>This page displays the records of the person named above and is not linked to a unique person identifier. This record may need to be merged to a profile.</p>

1 records found

Contributed

Brand & Product/Service Strategy for the entrance of BYD Auto to Europe
Master thesis (2017) - R.Y. Tsai, R. Van Heur, S. Silvester
The Chinese company BYD is the leading manufacturer of electrified cars in the world. However, without presence in Europe. BYD is a new brand in Europe without brand awareness. Before BYD can go to the European market, a strategy proposal is needed. That is where this graduation ...