The relationship between industry and market, in the Netherlands of the 17th century, was based on a sustainable model. It linked small scale producers with consumers through a system of canal boats, maritime technology and agricultural innovations.
This marketproduction connection was carried out by farmers known as ‘warmoeziers’. In 21th century Netherlands, canal transportation or ‘binnenvaart’ is acquiring more importance thanks to economical and sustainable benefits.
Complimentary to the global seaports, the canal boats can reach directly the customers in the cities. This revival of ‘binnenvaart’ can allow for a new type of city market to emerge, where automatization, innovations in food production and vibrant public life goes hand in hand with a lower CO2 footprint. The aim of this ‘warmoezier market’ is to merge the state of contemporary port-cities with the expertise of the past resulting in a market building.