In January 2011 I came in contact with Virus Free Air BV. A techno starter at YES!Delft the incubator of the University of Technology in Delft. A new air purification technology had to find its way to the market in a commercial product. This perfectly combines both master programs. A product needs to be developed with this new technology from production point of view, but also market insights need to be gathered to advice on a strategic direction. This report describes the different steps I took in the graduation process I started in February.